ACRA About

History

Registered in 1977, the name ACRA Machinery has always been synonymous with the highest quality machinery and the best customer service available. Founded by the still present Owner Jeff Beable.

Acra Machinery was first registered in 1977 starting out as a service business mainly repairing and maintaining Kleen press brakes and guillotines, then later all Acrabend Press Brakes and Acrashear Guillotines. It wasn’t long before many customers were asking for Jeff’s assistance in finding quality second hand machinery and seeking advice on the selection of new machinery.

In 1986 Acra Machinery bought the manufacturing rights from Leeton Steel Works for all Acra products, including spare parts.

It was about that time Acra Machinery became a company with the intention of continuing to build Acra Machines in Australia, however economic reality at the time made this dream impossible.

However the second hand side of the business was growing larger each year, and Acra still needed a supplier of quality new machines. Acra traveled to Europe and America several times looking at all the machines available until they finally partnered with a previously unheard of Manufacturer in Turkey, Durmazlar in 1994. Since then Durmazlar has grown to be the largest Press Brake manufacturer in Europe and the second largest in the world, spanning an impressive 155,000 square meters of factory. They are now manufacturing over 5150 high quality machines annually. Going forward ACRA are committed to the further expansion of our range to cater for the Australian sheet metal, machine tool and steel building industry.

People

Team

The ACRA team consists of a group of people who are driven by performance. Not only the performance of ACRA, but that of our customers, and our ability to increase their performance through the implementation of machines and services.

With over 150 years of experience, the ACRA team has the know-how to assist our customers solve any problems, and meet any requirement they bring to us.

Customer service is a strong suit at ACRA Machinery and we pride ourselves by on always being available and ready to assist.

Jeff Beable – Owner

Jeff is an industry icon whose reputation for honesty and integrity is second to none. Starting as a toolmaker in the 60’s, Jeff has spent over 50 years repairing, servicing, supplying and designing Machine Tools and Sheet-metal Equipment. Jeff started in the industry as “Jeff Beable Machinery” and later founded ACRA in 1977 which he progressed from a one man operation to a top-level machinery supply and Service Company.

Melanie Beable – Managing Director

Following in her father’s footsteps of running the family business, Melanie took over the daily running of the company in 2004 and quickly established herself as an astute and dedicated Managing Director. Melanie’s dedication to the values of the company continues to inspire others and ensure the highest standards of service and support are maintained for our clients.

Anthony Feeney – Sales Manager

Andrew Nash – Service Manager

After 13 years in the Royal Australian Navy working as an Electro-Mechanical Technician in weapons systems, Andrew began working at Acra Machinery as a Service and Maintenance technician in 2006. Since then Andrew has moved into the role of Service Manager where he will be more than happy to assist you with all your servicing and machinery requirements.

Matt Chilcott – Sales Representative

At age 19, Matt began working in the steel industry in 2014 as an Internal Sales Representative for a Manufacturer of roll formed steel products in South-East Melbourne. In his first 12 months he had taken over the marketing side of the business and was the manager of several key accounts assisting with the design, logistics, implementation and planning of several major tenders throughout Australia. Matt joined Acra in 2016 and is more than happy to assist you with any enquiries you may have regarding new & used machinery and pressbrake tooling.

Fred Schrank – Service and Maintenance

With Associate diplomas in Mechanical Engineering and Applied Mechanics, Fred brings a wealth of knowledge and experience to Acra Machinery. With over 50 years experience in the Sheetmetal industry from the age of 15 where he started his apprenticeship as a first class Sheetmetal worker, Fred has worked his way up in the industry to work in various roles including Production and Project management and as a factory manager. A well respected member of the sheet metal community, Fred has an extensive understanding of the needs and unique operating environments of our clients which enables him to provide timely and effective service and maintenance.

Rene’ Verschuren – Service and Maintenance

A qualified Tool Fitter with over 35 continuous years of Press Brake and Guillotine manufacture and maintenance, Rene’ travels Australia wide servicing all makes and models of sheet metal machinery. Rene’ is well known throughout the industry for his vast amount of knowledge, ability and willingness to help customers get up and running again.

Navdeep Daler – Service and Maintenance

With a degree in Electronic Engineering Navdeep is an expert in both Cybelec and Delem press brake controllers. Navdeeps extensive knowledge of machine control allows him to offer second to none service in the installation, training, testing, adjustment, trouble shooting and upgrading/repairing of CNC Sheetmetal machinery.

Miguel Torres – Service and Maintenance