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Company Profile

Mission Statement

The ACRA Mission Statement is a simple one:
  • To supply our customers with the best in machinery
  • To lead the industry in service, support and backup
  • To be a profitable through following the best possible practises
  • To service our customers with the best equipment available to us, and to ensure that all business is performed in an open, honest and honourable manner

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History

Registered in 1977, the name ACRA Machinery has always been synonymous with the highest quality machinery and the best customer service available. Founded by the still present Managing Director, Jeff Beable.

Acra Machinery was first registered in 1977 starting out as a service business mainly repairing and maintaining Kleen press brakes and guillotines, then later all Acrabend Press Brakes and Acrashear Guillotines. It wasn't long before many customers were asking Jeff's assistance in finding quality second hand machinery and seeking advice on the selection of new machinery.

In 1986 Acra Machinery bought from Leeton Steel Works the manufacturing right, including all existing spare parts, for all Acra products.

It was about that time Acra Machinery became a company with the intention of continuing to build Acra Machines in Australia.

Economic reality at the time made this dream impossible.

However the second hand side of the business was growing larger each year but Acra still needed a supplier of quality new machines. Acra traveled to Europe and America several times looking at all machines available. Acra finally settled on a previously unheard of Manufacturer in Turkey, Durmazlar. Since then in 1994 Durmazlar has grown to be the largest Press Brake manufacturer in Europe and the second largest in the world, spanning an impressive 155,000 square meter factory. They are now manufacturing over 5150 high quality machines annually. Going forward ACRA are committed to a further expansion of our range to cater for the Australian sheet metal, machine tool and steel building industry.

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People

Team

The ACRA team consists of a group of people who are driven by performance. Not only the performance of ACRA, but that of our customers, and our ability to increase their performance through implementation of machines and services.

With over 100 years of experience, the ACRA team has the know-how to assist our customers to solve any problems, and meet any requirement they bring to us.

Customer service is a strong suit at ACRA Machinery and we pride ourselves by in always being available and ready to assist.

Jeff Beable, Managing Director

Jeff is an industry icon whose reputation for honesty and integrity is second to none. Starting as a toolmaker in the 60's, Jeff has spent over 35 years repairing, servicing, supplying and designing Machine Tools and Sheet-metal Equipment. Jeff started in the industry as "Jeff Beable Machinery" and later founded ACRA in 1977 and has progressed the company from a 'one-man-band' to the top-level machinery supply and service company that it is today. Jeff was also the first to recognise the benefit of the Turkish machine tool manufacturers that have now become the industry standard.

Jim Georgiou, Sales Engineer

Jim has over 20 years experience in selling machine tools. A well respected and highly motivated salesman, there's not much that Jim can't tell you about the sheet metal game. A genuine person who wants to help his customers as much as possible, Jim will go out of his way for you.

Peter Blythe, Sales Engineer

Peter has been involved in machine tools and manufacturing since the beginning of his career. With an Advanced Diploma of Mechanical Engineering, Peter started as a draftsperson and rapidly progressed through machinery design, prototyping, product development, purchasing, factory managing and onto sales and support. An industry leader in the supply of equipment to the roofing and light sheet-metal industry supplying all the large players in the market and assisting many start up companies to fulfil their dreams of running their own workshops.

Andrew Nash, Electro-Mechanical Maintenance Engineer

Andrew is a 12-year veteran of the Royal Australian Navy where he was trained as an Electro-Mechanical Technician in Weapons Systems. Andrew brings his extensive knowledge of machinery servicing to the company. The high pressure environment of the Navy has taught Andrew much about the pressures of industry today, and the requirement for fast turn-around of service and maintenance.

Renè Verschuren, Machine tool fitter

A qualified Tool Fitter with over 30 continuous years of maintaining Press Brakes, Guillotines, Punches, Dies setting etc; Rene well known all over Australian for his extensive knowledge of machinery and his second to none ability. Available nation wide for service, repairs and maintenance, Rene should be your first point of call.

Navdeep Singh, Electronic Control Engineer

With a Degree in Electronic Engineering Navdeep's knowledge of machine control is extensive. Nevdeep is an expert in Delem and Cyberlec controllers, circuit board repair and general machine servicing and commissioning.

Melanie Beable, Office Manager

As with any successful company an Office Manager with a Can-Do attitude, and a flair for organization of the daily running of the company.

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