Company Profile
The ACRA Mission Statement is a simple one:
- To supply our customers with the best in machinery
- To lead the industry in service, support and backup
- To be a profitable through following the best possible practises
- To service our customers with the best equipment available to us, and to ensure
that all business is performed in an open, honest and honourable manner

Registered in 1977, the name ACRA Machinery has always been synonymous with the
highest quality machinery and the best customer service available. Founded by the
still present Managing Director, Jeff Beable.
Acra Machinery was first registered in 1977 starting out as a service business mainly
repairing and maintaining Kleen press brakes and guillotines, then later all Acrabend
Press Brakes and Acrashear Guillotines. It wasn't long before many customers were
asking Jeff's assistance in finding quality second hand machinery and seeking advice
on the selection of new machinery.
In 1986 Acra Machinery bought from Leeton Steel Works the manufacturing right, including
all existing spare parts, for all Acra products.
It was about that time Acra Machinery became a company with the intention of continuing
to build Acra Machines in Australia.
Economic reality at the time made this dream impossible.
However the second hand side of the business was growing larger each year but Acra
still needed a supplier of quality new machines. Acra traveled to Europe and America
several times looking at all machines available. Acra finally settled on a previously
unheard of Manufacturer in Turkey, Durmazlar. Since then in 1994 Durmazlar has grown
to be the largest Press Brake manufacturer in Europe and the second largest in the
world, spanning an impressive 155,000 square meter factory. They are now manufacturing
over 5150 high quality machines annually. Going forward ACRA are committed to a
further expansion of our range to cater for the Australian sheet metal, machine
tool and steel building industry.

Team
The ACRA team consists of a group of people who are driven by performance. Not only
the performance of ACRA, but that of our customers, and our ability to increase
their performance through implementation of machines and services.
With over 100 years of experience, the ACRA team has the know-how to assist our
customers to solve any problems, and meet any requirement they bring to us.
Customer service is a strong suit at ACRA Machinery and we pride ourselves by in
always being available and ready to assist.
Jeff Beable, Managing Director
Jeff is an industry icon whose reputation for honesty and integrity is second to
none. Starting as a toolmaker in the 60's, Jeff has spent over 35 years repairing,
servicing, supplying and designing Machine Tools and Sheet-metal Equipment. Jeff
started in the industry as "Jeff Beable Machinery" and later founded ACRA in 1977
and has progressed the company from a 'one-man-band' to the top-level machinery
supply and service company that it is today. Jeff was also the first to recognise
the benefit of the Turkish machine tool manufacturers that have now become the industry
standard.
Jim Georgiou, Sales Engineer
Jim has over 20 years experience in selling machine tools. A well respected and
highly motivated salesman, there's not much that Jim can't tell you about the sheet
metal game. A genuine person who wants to help his customers as much as possible,
Jim will go out of his way for you.
Peter Blythe, Sales Engineer
Peter has been involved in machine tools and manufacturing since the beginning of
his career. With an Advanced Diploma of Mechanical Engineering, Peter started as
a draftsperson and rapidly progressed through machinery design, prototyping, product
development, purchasing, factory managing and onto sales and support. An industry
leader in the supply of equipment to the roofing and light sheet-metal industry
supplying all the large players in the market and assisting many start up companies
to fulfil their dreams of running their own workshops.
Andrew Nash, Electro-Mechanical Maintenance Engineer
Andrew is a 12-year veteran of the Royal Australian Navy where he was trained as
an Electro-Mechanical Technician in Weapons Systems. Andrew brings his extensive
knowledge of machinery servicing to the company. The high pressure environment of
the Navy has taught Andrew much about the pressures of industry today, and the requirement
for fast turn-around of service and maintenance.
Renè Verschuren, Machine tool fitter
A qualified Tool Fitter with over 30 continuous years of maintaining Press Brakes,
Guillotines, Punches, Dies setting etc; Rene well known all over Australian for
his extensive knowledge of machinery and his second to none ability. Available nation
wide for service, repairs and maintenance, Rene should be your first point of call.
Navdeep Singh, Electronic Control Engineer
With a Degree in Electronic Engineering Navdeep's knowledge of machine control is
extensive. Nevdeep is an expert in Delem and Cyberlec controllers, circuit board
repair and general machine servicing and commissioning.
Melanie Beable, Office Manager
As with any successful company an Office Manager with a Can-Do attitude, and a flair
for organization of the daily running of the company.
